Our story

Filip Nys launched Rocks International in 2009 after a long and international banking career in the diamond industry.  Filip’s passion for diamonds and jewellery came as a small kid from one of his uncles, who owned a diamond cutting factory in Antwerp. Put off by the way in which the traditional ‘branded’ jewellery market has evolved, Filip positioned Rocks Jewellery as a more authentic and value driven alternative, without compromising on quality because of financial or marketing pressures.